If you are a business with a local reach, geo-local web optimisation is the best return on investment you can make in promoting and advertising your company. Being in the top rankings for your categories will bring you more prospects over time at a better investment than any other marketing you can do.
Google looks at over 40 different items in determining where your business will rank in their local directory. We will list and then optimise those listings in Google (as well as Yahoo, Ask and Bing). Often these listings are more valuable than organic listings produced through search engine optimisation, but used in conjunction with each other it means you can appear more than once on the first page of results meaning you are more likely to be clicked on.
Having a highly visible web site in the search engines can make a huge impact on your sales. When prospects use the Internet to find a local business Google, Bing and others will give them results based on which web sites are in their view the most popular. Local optimization follows the same process as organic, with the following additional work.
- List your business with the search engine local directories.
- If already listed Link Promotions Ltd will optimise your listings for you.
- Add your local physical address to your listings in several places for more optimised local search services on Google, Bing and Yahoo.
- Add your site to city/town specific directories.
- Obtain “local” links or citations back to your site.
The goal is to have your site listed in not only the top for organic rankings, but also for the “Maps” listings, which in many cases will be more important and higher on the page than organic search results whilst still being a direct link to your website.
Link Promotions Ltd can help manage this for you if you’re based in the UK. We also have a range of other services available for you should you need them. Give us a call on 01254 433 703 or email firstname.lastname@example.org.